Inferring preference correlations from social networks
نویسندگان
چکیده
منابع مشابه
Inferring preference correlations from social networks
Identifying consumer preferences is a key challenge in customizing electronic commerce sites to individual users. The increasing availability of online social networks provides one approach to this problem: people linked in these networks often share preferences, allowing inference of interest in products based on knowledge of a consumer’s network neighbors and their interests. This paper evalu...
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ژورنال
عنوان ژورنال: Electronic Commerce Research and Applications
سال: 2010
ISSN: 1567-4223
DOI: 10.1016/j.elerap.2009.04.006